Growing a Targeted Following on Twitter
Who is your target market? The answer is unique to your business. Who do you need to be in front of? Use the tools below to search using your target market keywords.
http://www.twellow.com/
Separating the various people and putting them into easy scan-able list will help streamline your marketing efforts so you don’t waste time looking through everyone’s twitter accounts separately.
Rather through twitters list building you can view a snapshot of your select targets status updates to see what is going on with them. This is extremely beneficial if you are wanting to focus on specific verticals, strategies, or targets at different times and don’t have time to go through all the clutter and noise.
Status Update Measurables:
Now that you have learn to do status updates, it now becomes critical to sharpen this skill. By measuring the reaction to your status updates via click throughs you can monitor how well you are writing them and if you need to refine them. Using the URL shortener for Links provided in your message you can then track the messages effectiveness as long as the message provide a call to action link in the status update.
Use http://bit.ly to measure your click through’s and much more.
Think about engaging people you respect who have large followings on Twitter to create brand recognition.
The key points are:
1. Keep your tweets short, don’t use all 140 characters
2. Be clear what your links will be driving them too
3. Write great headlines as these will drive click-throughs to your links.
Happy Tweeting!
Cheers,
Muzammil Ahmed
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